For: Batch
Role: User research, content strategy, UX/UI, design systems
Design & launching a platform from scratch to allow brands to self serve and manage their QR code experiences
Background
What is Batch?
Batch is an e-commerce service that helps brands utilizes QR codes and the App Clip to produce an elegant, seamless check out experiences.
What problem needed to be solved
Batch initially operated using a concierge model, where each experience was custom-built and managed internally through a CMS before being handed off to brands. This approach limited the control brands had over their experiences and extended timelines. Additionally, the lack of a self-serve solution made it difficult for Batch to scale its business effectively.
Opportunity
Designed and launched a self-service platform from the ground up, empowering brands to independently create and manage their own experiences
Screenshot of internal tool
Overview of the design process
Conducted a thorough analysis of Batch's internal tools and performed competitive research on similar products. Developed a comprehensive site map and wireframed the user experience, maintaining close feedback loops with stakeholders to ensure alignment on scope. This collaborative approach established clear design constraints, enabling an efficient and focused design process.
Creating a design Language
Developed a streamlined design language to maintain consistency across the entire platform experience.
Final Design
This is the home page where brands can create, manage, and download their QR codes and links.
This is where a brand can connect their QR code or link to a product experience.
How brands can tailor their product experiences to make them more engaging and impactful.
Each product experience can be managed and updated in their library.
Launch!
The platform was initially launched as a beta for select Batch customers. After a few weeks of stress testing and optimization, it was released to all existing customers.